Missy Farren & Associates (Mfa) was founded in 1994 by Missy Farren to provide companies with the kind of responsive service and breakthrough creativity that she needed when she was a client herself. The result – an agile agency pairing topnotch skills in communication with a host of integrated marketing functions to ensure seamlessly targeted and executed campaigns. Today, Mfa has proven its aptitude in an array of disciplines ranging from branding and strategy development to public and media relations, promotions and internal communications. Mfa invents, improves and implements creative marketing strategies for a range of clients in diverse areas. At Mfa, we realize that our success depends on the success of our clients and this business philosophy has fostered long-term, expanding relationships with many of our clients. Mfa works closely with each and every client to identify goals, highlight strengths, minimize weaknesses, create messages and build marketing, publicity and event programs. Services Strategic planning Public relations Media relations Event management Organizational communications Branding New product introductions Culture Client-Focused Philosophy — Mfa’s commitment to client service starts at the top. To Missy, client service means to not only supervise her team but to be involved in every pertinent aspect of a client’s business, no matter what size. We believe this close, personal interest is rare in the revolving-door atmosphere of the typical agency environment. Hiring the Best — The Mfa team includes only the most enthusiastic and dedicated individuals, who are assigned to accounts that dovetail with their personal interests and specific demographic. Excellent communication skills paired with a fierce competitive edge enable our team to embrace challenges and execute at the highest level of performance. Growing by Reputation — We can attest that the best advertising is word of mouth. Through relationships, reputation and the positive referrals of satisfied clients, the agency grows without an in-house marketing campaign. Success Breeds Fun — When PR is done creatively and aggressively, it can be the tipping point for the success of any new product launch, event or branding campaign. Mfa aims to deliver client-centered service and results to great clients, representing topnotch products… and have a fantastic time along the way. History After a successful career in marketing and public relations on both the client and agency sides of the business, Missy Farren branched out on her own in 1994 to craft a creative, client centered marketing and public relations agency, which pairs topnotch skills in communication with marketing functions. Since opening its doors, Mfa has grown from a two-person consultancy to a full-service agency.          Milestones Along the Way 2008 Bullseye! Mfa embarks on its partnership with innovative retail giant Target. Agency staffers are also preparing to launch BMX Race in Beijing with GT Bikes. 2007 From 5th Avenue to Park Avenue Mfa expanded its New York presence with new space, new faces and a new puppy! New Clients include Twin Farms, Proximity, Trapp Family Lodge, the Resort Collection of Colonial Williamsburg, and the Lodge at Woodloch. 2006 On May 18, 2006, Mfa launched Cuervo Flavored Tequilas, and the 'new' start to summer with the first ever National Flavors Day. This multi-city event featured hundreds of revelers clad in summer gear and painted from head to toe in the colors of Cuervo Flavored Tequila’s packaging - green, orange, and blue. Coverage spanned NBC's "The Today Show" to Howard Stern TV to Time Out New York and daily papers in all the markets. 2006 Mfa travels to Torino, Italy as Burton riders fight and win gold. Together the team lands numerous feature appearances and cover stories around the globe for Shaun White, Hannah Teter and Jake Burton. 2005 Mfa joins WILLIAMSBURG® to help develop this home furnishings brand featuring products that are fresh for use in today's homes. 2005 The luxurious Royal Plantation in Ocho Rios, Jamaica asks Mfa to join its team and kicks off year one with feature story placements in Forbes Life, Bon Appetit, and InStyle. 2004 Mfa celebrates a birthday of its own as it embarks on its 10th year of service which included a company boondoggle to Aspen’s The Little Nell! 2004 Disneyland invites Mfa to help launch its 50th birthday celebration. InStyle devotes 8 pages while Willard Scott wishes Disneyland a Happy Birthday on NBC's "The Today Show", and Disney characters ring the bell at the New York Stock Exchange. 2003 FIJI Water gets HOT, HOT, HOT, becoming the summer's hottest accessory, as celebrities and famous chefs drink it and the NEW YORK POST, USA TODAY, US magazine and other media start noticing. 2002 As the Cayman Islands Department of Tourism initiated a major reorganization, Mfa was at its side, organizing the Cayman Cares Program to show support for FDNY firefighters, staging a new New York office opening bash and spearheading an aggressive U.S. marketing campaign. 2002 At the Salt Lake City Winter Olympics, Mfa is on site for Burton Snowboards and orchestrates founder Jake Burton teaching Katie Couric how to ride on NBC's "The Today Show" as Burton riders raked in the gold. 2001 Luxury hotelier The Little Nell in Aspen, CO, seeks high-level media exposure and via Mfa soon appears in W and DEPARTURES. 2000 Mfa joins forces with Timex to impenetrate the Consumers Electronic Show to launch the innovative Timex Internet Messenger, spearheading the marriage of Web access and the wristwatch…numerous Dick Tracy analogies follow in the media. 1998 At the spectacular 24 Hours of Aspen, where two-person teams of intrepid skiers race around the clock for charity, Mfa is on-hand to welcome them and notable visitors from around the world to the Bertolucci sponsored Gala Ball. PEOPLE MAGAZINE covers it. 1997 Mfa is brought on board to help resurrect tourism to lower Manhattan - especially the South Street Seaport and South Street Seaport Museum. The Seaport Santa wins "Santa of the Year" and full-page coverage in TRAVEL + LEISURE. 1995 Time Warner hires Mfa to help launch an exciting retail venture-a mall based store selling and promoting cable, cellular and interactive services along with movies, magazines and other media. 1994 Mfa opens its doors with luxury watchmaker Girard-Perregaux as its first client, a relationship that happily thrives to this day.